avi is a rapper from North Carolina, who was named one of Complex Magazine’s 21 Artists to watch in 2020. So when one of our design partners (Nice as Heck) came to us to create some custom apparel to accompany the vinyl LP pre order of his debut album, “Let the Sun Talk,” we were eager to jump at the opportunity.

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APPROACH

Mavi was looking for design, production and fulfillment of a fan merchandise collection to celebrate the highly anticipated release of his new album, “Let the Sun Talk”. 

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WORK

// PRODUCTION + FULFILLMENT //

In order to bring the concept to life, our team digitally illustrated two unique designs utilizing hieroglyphics and ancient sun symbols. The resulting design transcended music in the same way Mavi does. Lastly, our team helped source and fulfill the limited edition vinyl LPs.

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RESULTS

The result was a smash hit. All the products sold out and the album went on to shine as bright as "The Sun".